Revolutionizing Beauty: Time Facial Mask by Jie Yang

Blending Ancient Mythology and Modern Design in Skincare Packaging

Time, a facial mask designed by Jie Yang, is a unique blend of form and function, inspired by the metaphor of life as a book. The design journey, from youth to old age, is symbolized in the packaging, emphasizing the evolution of outer beauty and the cultivation of inner beauty. The design draws from ancient Chinese mythology and the vibrant colors of Dunhuang murals, a testament to China's rich cultural heritage and its historical connections with the world through the Silk Road.

The packaging design stands out for its integration of book creativity, symbolizing the journey of life from youth to old age. The mask, specifically designed for women, incorporates the story of an ancient Chinese water beast and the colors of Dunhuang murals, signifying China's friendly exchanges with the world via the Silk Road. This integration of cultural elements enhances the product's cultural value and sets it apart from other skincare products.

Environmentally conscious, the packaging is made from degradable paper, emphasizing the importance of harmonious coexistence between humans and the environment. The outer package measures 50 mm in thickness, 200 mm in length, and 110 mm in width, making it compact and convenient for consumers.

Yang's design process involved extensive research and innovation. The aim was to create a product with strong Chinese cultural connotations and a unique packaging technique that would appeal to consumers' preference for novelty and culture. The design faced challenges, particularly in maintaining the vibrancy of the picture colors against a black base. This was overcome by using UV brightening technology, enhancing the picture's brightness and using repeated bumping to create a sense of depth.

The Time facial mask is a product of meticulous design and careful execution. It is a symbol of the fusion of traditional culture and modern fashion, a testament to the power of design in transforming ordinary products into extraordinary experiences. The design was recognized with a Silver A' Packaging Design Award in 2021, a testament to its creativity, technical excellence, and innovation.